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Mayuri Bhawan

A clearer path from search to consultation.

Growth strategy for May, Johannesburg’s registered Indian dietitian: domain acquisition, Google strategy, customer acquisition and lead generation.

Client
Mayuri Bhawan
Sector
Health & nutrition
Region
Johannesburg, South Africa
Scope
Strategy, Growth Marketing

What we did

  • Growth strategy
  • Domain acquisition
  • Google strategy
  • Customer acquisition
  • Lead generation strategy

Context

Mayuri Bhawan, known to her clients as May, is a registered dietitian in Johannesburg with more than ten years of experience and a focus on Indian nutrition. She helps people with weight loss, diabetes, gut health and plant-based eating through simple, sustainable plans, in person and online. We built her growth strategy.

The challenge

People looking for a dietitian start with a question in a search box. An independent practitioner competes with clinics, apps and content sites for that moment, so May needed a memorable home online, visibility where people in Johannesburg search and a simple route from interest to a booked consultation.

Everyday Indian cooking, made simpler.
Everyday Indian cooking, made simpler.

The idea

Be found first. Make booking easy

The
approach

01

A home that’s easy to find

We identified and acquired maydietitian.com, a domain that matches how clients search for and remember the practice.

02

Google strategy

A plan for visibility on Google around the questions potential clients ask, from Indian nutrition and diabetes to weight loss in Johannesburg.

03

Acquisition and lead generation

A customer acquisition and lead generation strategy that turns that visibility into enquiries and booked consultations, in person and online.

A May-approved salad.
A May-approved salad.
May.
May.

Outcome

May’s practice now runs from maydietitian.com, with a clear route from a Google search to a booked consultation.

Visit Mayuri Bhawan