Brand Strategy & Identity
Positioning, naming and identity that make a business easy to recognise and choose.
Overview
A useful brand identity starts with a clear idea of the business and the people it serves. Wilco connects positioning, messaging and visual identity with the digital experiences where customers encounter the brand.
For entrepreneurs building a new business and established teams that need a clearer position or a more coherent identity.
What you get
- 01Audience and positioning framework
- 02Core messaging and brand voice
- 03Visual identity and practical usage guidance
- 04Application to agreed digital touchpoints
How we
approach it
Find the position
Understand the offer, audience and competitive context. Identify what the business can credibly stand for.
Make it recognisable
Translate the strategy into language and visual decisions. Test those decisions against real applications.
Put it to work
Document the essentials and apply the identity to the agreed launch materials or product experience.
Related
work
All work
Questions
Can brand and product development happen together?
Yes. MineHire is a good example of a scope combining brand identity, web and MVP development, digital strategy and analytics.
Do you only design logos?
A logo can be part of the work, but the engagement can also cover positioning, messaging, identity and its application. The proposal defines the scope.
More ways we help
Growth Marketing
One plan for acquisition, conversion and retention, tied to revenue.
02Paid Media
Search, social and video campaigns that reach the right buyers and prove their return.
03Ecommerce
Online stores that sell the product as well as the brand does, from discovery to checkout.
04Web Development
Fast, clear websites that explain the business and make the next step obvious.
06Content Creation
Campaign, social and product content made with a clear job to do.
07AI & Automation
Assistants and automations that take on real tasks, with people in control.
08Product Development
From first question to a product people use, then better with every release.