Brand Strategy & Identity
A useful brand identity starts with a clear idea of the business and the people it serves. Wilco connects positioning, messaging and visual identity with the digital experiences where customers encounter the brand.
Discuss your project
Who we work with
For entrepreneurs building a new business and established teams that need a clearer position or a more coherent identity.
What the engagement can include
- Audience and positioning framework
- Core messaging and brand voice
- Visual identity and practical usage guidance
- Application to agreed digital touchpoints
How we approach the work
01
Find the position
Understand the offer, audience and competitive context. Identify what the business can credibly stand for.
02
Make it recognisable
Translate the strategy into language and visual decisions. Test those decisions against real applications.
03
Put it to work
Document the essentials and apply the identity to the agreed launch materials or product experience.
Questions before we start
Can brand and product development happen together?
Yes. MineHire is a documented example of a scope combining brand identity, web and MVP development, digital strategy and analytics.
Do you only design logos?
A logo can be part of the work, but the engagement can also cover positioning, messaging, identity and its application. The proposal defines the scope.
Explore the thinking and the work
Every engagement starts with an agreed scope, responsibilities and measurement plan.
Tell us what you want to build