Ecommerce
Online stores that sell the product as well as the brand does, from discovery to checkout.
Overview
A strong ecommerce experience carries the brand from discovery to checkout. Wilco works across Shopify management, storefront development, paid acquisition, email marketing and analytics to connect the parts of that journey.
For ecommerce teams launching a store or improving the relationship between their brand, marketing and buying experience.
What you get
- 01Storefront and purchase-journey review
- 02Shopify implementation or ongoing store management
- 03Acquisition and retention coordination
- 04Conversion measurement and improvement priorities
How we
approach it
Understand the purchase
Review how customers find, compare and buy products. Consider merchandising, product information and checkout alongside the campaign.
Connect the experience
Align the storefront with the offer and brand. Coordinate development, content and marketing around the same customer journey.
Improve with evidence
Use agreed analytics and commercial context to prioritise changes. Separate measurement issues from genuine shifts in customer behaviour.
Related
work
All work
Questions
Do you work with existing Shopify stores?
Yes. We manage Shopify and Shopify Plus stores. The initial review determines whether ongoing improvement or a larger rebuild is appropriate.
Can you work across different markets?
Yes. We run ecommerce for brands selling across North America, Europe and Africa. Market scope, localisation and operational requirements are agreed per engagement.
More ways we help
Growth Marketing
One plan for acquisition, conversion and retention, tied to revenue.
02Paid Media
Search, social and video campaigns that reach the right buyers and prove their return.
04Web Development
Fast, clear websites that explain the business and make the next step obvious.
05Brand Strategy & Identity
Positioning, naming and identity that make a business easy to recognise and choose.
06Content Creation
Campaign, social and product content made with a clear job to do.
07AI & Automation
Assistants and automations that take on real tasks, with people in control.
08Product Development
From first question to a product people use, then better with every release.