Ecommerce
A strong ecommerce experience carries the brand from discovery to checkout. Wilco works across Shopify management, storefront development, paid acquisition, email marketing and analytics to connect the parts of that journey.
Discuss your project
Who we work with
For ecommerce teams launching a store or improving the relationship between their brand, marketing and buying experience.
What the engagement can include
- Storefront and purchase-journey review
- Shopify implementation or ongoing store management
- Acquisition and retention coordination
- Conversion measurement and improvement priorities
How we approach the work
01
Understand the purchase
Review how customers find, compare and buy products. Consider merchandising, product information and checkout alongside the campaign.
02
Connect the experience
Align the storefront with the offer and brand. Coordinate development, content and marketing around the same customer journey.
03
Improve with evidence
Use agreed analytics and commercial context to prioritise changes. Separate measurement issues from genuine shifts in customer behaviour.
Questions before we start
Do you work with existing Shopify stores?
Yes. Wilco's documented work includes Shopify management and Shopify Plus. The initial review determines whether ongoing improvement or a larger rebuild is appropriate.
Can you work across different markets?
Wilco has documented ecommerce work spanning North America and Europe. Market scope, localisation and operational requirements are agreed per engagement.
Explore the thinking and the work
Every engagement starts with an agreed scope, responsibilities and measurement plan.
Tell us what you want to build