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Zeitgeist

Distinctive style. A clearer path to purchase.

Shopify management, digital marketing strategy and Google Ads for the Cape Town menswear label.

Client
Zeitgeist
Sector
Fashion
Region
South Africa
Scope
Ecommerce, Strategy, Paid Media, Analytics

Results

220%Return on ad spend

What we did

  • Shopify management
  • Digital marketing strategy
  • Google Ads
  • Data and performance analytics

Context

Zeitgeist is a Cape Town menswear label with a clear point of view: considered fabrics, relaxed tailoring and a look you recognise across a room. We ran the label’s Shopify store, shaped its digital marketing strategy and built the Google Ads programme that brought in buyers.

The challenge

Fashion brands lose something when they start chasing performance. Discount banners creep in, imagery gets busier and the thing people loved gets harder to see. Zeitgeist needed to sell more online without the store starting to look like everyone else’s.

Khaki linen, the Zeitgeist uniform.
Khaki linen, the Zeitgeist uniform.

The idea

Let the brand lead. Make buying feel natural

The
approach

01

A store that behaves like the brand

We managed the Shopify store as a brand space first: calm layouts, room for the photography and product pages that answer fit and fabric questions before they are asked.

02

Search that meets intent

Google Ads focused on people already looking for linen, for tailoring or for the label by name. Spend went where intent was high and the margin made sense.

03

Strategy and numbers in one loop

We reviewed the marketing strategy and the numbers together, so every decision about a collection, a campaign or a channel was made with sales in front of us.

Leather from the current collection.
Leather from the current collection.
Zeitgeist menswear.
Zeitgeist menswear.

Outcome

Google Ads returned 220% on ad spend, and the store kept the character that makes Zeitgeist worth finding. Growth and identity, moving in the same direction.

Visit Zeitgeist