Performance outerwear. Connected digital performance.
Web management and paid media for a functional outerwear brand.
What we did
The challenge
Outerwear is bought twice: once with the eyes and once with the head. People fall for how a jacket looks, then check whether it’s warm, waterproof and worth the price. The website and the ads had to win both decisions, on two continents and across changing seasons.
The idea
Bring function, feeling and acquisition together
The
approach
The website as the closer
Every visit, from an ad or a friend’s recommendation, lands on product pages that show the look and prove the function: materials, fit and how each piece performs in the weather.
Discovery and demand
Meta Ads introduced the brand visually to new customers. Google Ads met people searching for exactly what GOFRANCK makes. Each channel had a different job, and we planned them that way.
One view of the journey
Analytics tied the site and both ad channels together, so we could see which stories led to sales and move budget toward them through the season.
Outcome
GOFRANCK now runs its website, search and social advertising as one connected system, with the brand story and the route to purchase pulling the same way.
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