The website as the commercial destination
Web management supported the brand’s digital storefront. It connected the product presentation with the destination customers reached through advertising and other brand touchpoints.
Outerwear / 03
GOFRANCK
Performance outerwear. Connected digital performance.
01 / The brief
A brand with a clear point of view.
GOFRANCK makes functional outerwear with a strong visual identity. Wilco supported its digital presence through web management, Google Ads, Meta Ads and performance analytics for a business selling across Europe and North America.
Outerwear is both an expressive purchase and a practical one. People are choosing how a garment looks, how it fits into daily life and how it performs when the weather changes. The commercial challenge is to connect that product story with an effective digital route to purchase.
The guiding idea
Bring function, feeling and acquisition together.
02 / Our contribution
Two complementary advertising channels
Google Ads and Meta Ads made up the paid-media scope. Search and social serve different customer contexts, giving the engagement a role in both active consideration and visual discovery.
An analytical view of the journey
Data and performance analytics completed the scope. The focus was the relationship between the website and paid channels, keeping commercial performance visible alongside the brand experience.
03 / The engagement
A connected contribution.
The engagement brought web management, paid media and analytics into one scope for GOFRANCK. No verified numerical results were supplied, so this case study focuses on the contribution and disciplines involved.
Delivered scope
- Web management
- Google Ads and Meta Ads
- Data and performance analytics