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From mountain culture to measurable commerce.

Shopify Plus, email marketing and paid media for a snowboard brand built around 3D base technology.

Client
Bataleon Snowboards
Sector
Snowboarding
Region
North America & Europe
Scope
Ecommerce, Paid Media, Analytics

Results

403%Return on ad spend
46%Growth per season

What we did

  • Shopify Plus
  • Email marketing
  • Google Ads and Meta Ads
  • Data and performance analytics

Context

Bataleon builds snowboards around 3D base technology, a shape that changes how a board rides. Riders who have felt it stay loyal. Our job was to turn that loyalty, and the curiosity of everyone who hadn’t ridden one yet, into a commerce engine that grew season on season across North America and Europe.

The challenge

Snowboarding has a short, intense buying season. Riders research hard, compare specs and buy once a year. A difference like 3D base is easy to feel on the mountain and hard to explain on a screen. In a few months, every channel had to find the right rider, explain the difference and make the purchase feel certain.

A rider above the lake. The feeling the store had to sell.
A rider above the lake. The feeling the store had to sell.

The idea

Connect the ride to the retail experience

The
approach

01

Shopify Plus as the engine

We treated the store as the centre of the system. Every campaign, email and search ad led back to a Shopify Plus storefront built to explain the technology and move riders from curiosity to the right board.

02

One journey, three channels

Google Ads captured riders already searching. Meta Ads put the boards in front of riders who didn’t know them yet. Email kept the relationship going between seasons, so returning riders came back to Bataleon first.

03

Performance in one view

We joined media, store and email data into one picture of performance. Budget followed what was selling, and each season started from what the last one taught us.

The Bataleon team on the mountain.
The Bataleon team on the mountain.
Bataleon apparel, made for the same riders.
Bataleon apparel, made for the same riders.

Outcome

Paid media returned 403% on ad spend and the business grew 46% per season. Bataleon went into every winter with a store, a media plan and a customer list working as one.

Visit Bataleon Snowboards