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Content Creation

Campaign, social and product content made with a clear job to do.

Overview

Content needs a purpose before it needs a format. Wilco brings creative direction, messaging and production planning together to create content for campaigns, social channels and digital experiences.

For marketing teams that need coherent creative work across channels, or founders preparing the content for a launch.

What you get

  • 01Content strategy and creative direction
  • 02Campaign and channel briefs
  • 03Copywriting and agreed content assets
  • 04A practical publishing and review workflow

How we
approach it

01

Set the brief

Define the audience, message, placement and desired action. Identify what evidence or product information the content needs.

02

Develop the creative

Build a coherent direction across the agreed formats. Review the work against the brief before producing variations.

03

Publish and learn

Prepare assets for their destinations and assess relevant feedback. Use the findings to guide the next brief.

Related
work

All work
Read: Bringing brand and performance into the same conversation

Questions

Can content be part of a paid-media engagement?

Yes. Creative requirements and landing-page messaging can be scoped alongside campaign management so the message and destination work together.

Does every engagement include photography or video?

No. Production requirements, asset rights and deliverables are agreed in the brief. Existing client media and newly commissioned content have different responsibilities.

More ways we help

01

Growth Marketing

One plan for acquisition, conversion and retention, tied to revenue.

02

Paid Media

Search, social and video campaigns that reach the right buyers and prove their return.

03

Ecommerce

Online stores that sell the product as well as the brand does, from discovery to checkout.

04

Web Development

Fast, clear websites that explain the business and make the next step obvious.

05

Brand Strategy & Identity

Positioning, naming and identity that make a business easy to recognise and choose.

07

AI & Automation

Assistants and automations that take on real tasks, with people in control.

08

Product Development

From first question to a product people use, then better with every release.