Content Creation
Content needs a purpose before it needs a format. Wilco brings creative direction, messaging and production planning together to create content for campaigns, social channels and digital experiences.
Discuss your project
Who we work with
For marketing teams that need coherent creative work across channels, or founders preparing the content for a launch.
What the engagement can include
- Content strategy and creative direction
- Campaign and channel briefs
- Copywriting and agreed content assets
- A practical publishing and review workflow
How we approach the work
01
Set the brief
Define the audience, message, placement and desired action. Identify what evidence or product information the content needs.
02
Develop the creative
Build a coherent direction across the agreed formats. Review the work against the brief before producing variations.
03
Publish and learn
Prepare assets for their destinations and assess relevant feedback. Use the findings to guide the next brief.
Questions before we start
Can content be part of a paid-media engagement?
Yes. Creative requirements and landing-page messaging can be scoped alongside campaign management so the message and destination work together.
Does every engagement include photography or video?
No. Production requirements, asset rights and deliverables are agreed in the brief. Existing client media and newly commissioned content have different responsibilities.
Explore the thinking and the work
Every engagement starts with an agreed scope, responsibilities and measurement plan.
Tell us what you want to build