About Wilco
We build what’s next
A senior studio of strategists, designers, engineers and marketers, working with founders and brands that are changing.
Why we exist
Most companies don’t need more output. They need the right thing, built well, by a team that stays to make it work.
Wilco started in Johannesburg with a simple idea: brand, product and growth shouldn’t be bought from three different suppliers who never speak. When the people shaping the message also build the store and run the media, the work gets sharper and the decisions get faster.
Today we work with companies in South Africa, Europe and North America, from snowboard brands and fashion labels to recruitment platforms and kitchen technology.
How we
think
Start with the business
Every project answers a commercial question. We name it before we design anything.
Design for real people
Customers don’t read strategy decks. They use products, stores and messages, so that’s where we put the craft.
Ship, then learn
A working version beats a perfect plan. We launch early, measure honestly and improve in public.
Measure what matters
We agree the number that counts before we start, and report against it honestly.
What we
do
All services
Growth Marketing
One plan for acquisition, conversion and retention, tied to revenue.
02Paid Media
Search, social and video campaigns that reach the right buyers and prove their return.
03Ecommerce
Online stores that sell the product as well as the brand does, from discovery to checkout.
04Web Development
Fast, clear websites that explain the business and make the next step obvious.
05Brand Strategy & Identity
Positioning, naming and identity that make a business easy to recognise and choose.
06Content Creation
Campaign, social and product content made with a clear job to do.
07AI & Automation
Assistants and automations that take on real tasks, with people in control.
08Product Development
From first question to a product people use, then better with every release.
How we
work
Understand
We start with the business, not the brief: the customer, the numbers and the constraint that matters most.
Decide
We agree what we’re building, why and how we’ll know it worked. Scope, owners and measures are written down.
Build
Strategists, designers, engineers and marketers work as one team, in short cycles, with work you can see every week.
Improve
Launch is the midpoint. We read the results, keep what works and make the next decision with evidence.
Brands we’ve worked with
See the work
The studio
- BASED INJohannesburg, South Africa
- WORKINGRemote-first, with clients worldwide
- REGIONSAfrica, Europe and North America
- TEAMStrategy, design, engineering and media under one roof
- ENGAGEMENTSProjects, retainers and embedded teams