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MineHire

A specialist industry deserves a specialist platform.

Brand, platform and go-to-market for a mining recruitment business, with CRM development and AI that enriches candidate data.

Client
MineHire
Sector
Recruit Tech
Region
South Africa, Africa & global
Scope
Brand Development, Product Development, AI & Automation, Go-to-market Strategy

What we did

  • Brand identity
  • Platform concept
  • Product design
  • Product development
  • CRM integration and development
  • AI automation
  • Candidate data enrichment
  • High-ticket marketing
  • Go-to-market

Context

MineHire is specialist recruitment for mining, one of the most demanding hiring markets there is. Built on the Hire Group model, it needed its own brand, a platform shaped around mining roles and data recruiters can trust. We designed and built all three.

The challenge

Mining employers hire for safety-critical roles at scale and across remote sites. A general-purpose job board can’t speak the industry’s language or surface the right candidate fast enough. MineHire needed a sector brand, a platform built for mining roles and data recruiters could trust.

An open-pit mine from above.
An open-pit mine from above.

The idea

Speak the industry’s language

The
approach

01

Brand and platform

We created the MineHire brand and shaped the platform around mining roles, sites and categories, from first search to application.

02

CRM and AI at the core

Custom CRM development and integration, with AI automation that enriches and organises every applicant’s data, so the right candidate surfaces fast.

03

Go-to-market for mining employers

Marketing aimed at high-value mining employers in South Africa and beyond, with positioning and a launch plan built for the sector.

The MineHire brand.
The MineHire brand.
Underground, where the roles are.
Underground, where the roles are.

Outcome

MineHire is live at minehire.co.za, running on the platform and CRM we built as part of Hire Group.