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Showcode

Where developer talent meets opportunity.

Go-to-market support and a digital presence for a developer talent platform and its hiring partners.

Client
Showcode
Sector
Recruit Tech
Region
London & Europe
Scope
Go-to-market Strategy, Web Development, Partner Marketing, Analytics

What we did

  • Go-to-market support
  • Showcode partner activity
  • Webflow website
  • Digital marketing strategy
  • Data and performance analytics

Context

Showcode was a professional network built around developers: a place to show what you can do, join a community and be found by companies hiring technical talent. Think LinkedIn, rebuilt around code. We worked on its go-to-market, its digital presence and its partnerships, including Lloyds Banking Group and BlackRock.

The challenge

A talent platform has to earn the attention of two audiences. Developers need a compelling reason to participate; hiring organisations need a credible way to discover people with the skills they are looking for. Showcode’s proposition brought those interests together around demonstrated ability.

The idea

Make talent visible. Give partners a reason to engage

The
approach

01

Go-to-market

We shaped how Showcode met its market: a clear reason for developers to join, and a clear reason for employers to hire there.

02

Working with partners

We worked alongside major partners including Lloyds Banking Group and BlackRock, and other companies looking for top technical talent through the platform.

03

A digital home

A Webflow website, digital marketing strategy and performance analytics gave the proposition a home, and a way to see what was working.

Outcome

Showcode went to market with one clear story for developers and hiring partners, and a site to tell it. The platform has since grown into Credibly.