A connected approach to ecommerce growth
The storefront, acquisition channels and measurement plan should answer the same business question.
Start with the buying journey
An ecommerce project involves more than the storefront. Product discovery, product information, checkout and the messages that bring customers back all influence the experience. Planning these pieces together helps a team spot gaps between what an advertisement promises and what the store delivers.
Connect the work
Wilco’s Bataleon project scope combines Shopify Plus, email marketing, Google Ads, Meta Ads and performance analytics. It is a useful example of the disciplines that can sit inside one ecommerce engagement. That doesn’t mean every channel contributed equally. It means they were planned to work together.
Make measurement useful
Choose a reporting period and define the conversion before comparing results. Revenue, advertising spend and acquisition costs answer different questions. A useful review makes the definitions visible and connects the findings to the next storefront or campaign decision.
Related
- CASEBataleon Snowboards
- SERVICEGrowth Marketing